This ad frequency reference table shows the average frequency for a range of impressions values, assuming a reach (unique people) of 25,000. Every figure is computed with the same engine that powers our Ad Frequency Calculator, so the numbers are exact.
| Impressions | Average frequency |
|---|---|
| 25,000 | 1.00 |
| 50,000 | 2.00 |
| 75,000 | 3.00 |
| 100,000 | 4.00 |
| 150,000 | 6.00 |
| 200,000 | 8.00 |
| 300,000 | 12.00 |
| 500,000 | 20.00 |
| 700,000 | 28.00 |
| 1,000,000 | 40.00 |
How to use this table
Find the row closest to your impressions and read across to the average frequency. For a value between two rows, the real figure sits between them — or enter your exact numbers in the Ad Frequency Calculator for a precise answer.
Need a value that is not in the table? — the Ad Frequency Calculator does it instantly, for free, with the formula and a worked example built in.
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