How to use the Average Revenue Per User (ARPU) Calculator
The Average Revenue Per User (ARPU) Calculator works out your average revenue per user in an instant. Enter total revenue and number of users and the result updates as you type — it is free, needs no sign-up, and runs entirely in your browser so your figures stay private.
Enter the total revenue.
Enter the number of users.
Read off your average revenue per user — the calculator updates automatically, with no button to press.
Formula
The Average Revenue Per User (ARPU) Calculator uses the formula:
Average revenue per user = Total revenue ÷ Number of users
Worked example
For example, with total revenue of 1,000,000 and number of users of 5,000, the average revenue per user is ₹200.00.
Inputs used
Total revenue
1,000,000
Number of users
5,000
Results
Average revenue per user
₹200.00
Results are estimates for educational use, not professional advice.
The average of a set of numbers — their sum divided by how many there are.
Frequently asked questions
Divide total revenue by the number of users. 1,000,000 over 5,000 users is 200 per user.
Often monthly or yearly; keep revenue and users in the same period.
It tracks how much value each user generates, useful for subscriptions and apps.
Upsell, cross-sell, add premium tiers, and reduce low-value users.
Enter the total revenue. Enter the number of users. Read off your average revenue per user — the calculator updates automatically, with no button to press.
Reference table of average revenue per user for Average Revenue Per User (ARPU) across a range of total revenue values — exact, engine-computed figures you can read off at a glance.
Learn how to calculate Average Revenue Per User (ARPU) — the formula explained step by step, with worked examples and a free calculator to check your answer.