This cac payback period reference table shows the payback period for a range of customer acquisition cost values, assuming a monthly margin per customer of ₹500. Every figure is computed with the same engine that powers our CAC Payback Period Calculator, so the numbers are exact.
| Customer acquisition cost | Payback period |
|---|---|
| ₹750 | 1.5 |
| ₹1,500 | 3.0 |
| ₹2,300 | 4.6 |
| ₹3,000 | 6.0 |
| ₹4,500 | 9.0 |
| ₹6,000 | 12.0 |
| ₹9,000 | 18.0 |
| ₹15,000 | 30.0 |
| ₹21,000 | 42.0 |
| ₹30,000 | 60.0 |
How to use this table
Find the row closest to your customer acquisition cost and read across to the payback period. For a value between two rows, the real figure sits between them — or enter your exact numbers in the CAC Payback Period Calculator for a precise answer.
Need a value that is not in the table? — the CAC Payback Period Calculator does it instantly, for free, with the formula and a worked example built in.
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