Verified formula Updated Jun 2026 Private — runs on your device
Click-through rate
2.000%
For general information only — not financial, tax, legal or medical advice. Verify before you rely on it.
The Click Through Rate Calculator works out your click-through rate in an instant. Enter clicks and impressions and the result updates as you type — it is free, needs no sign-up, and runs entirely in your browser so your figures stay private.
The Click Through Rate Calculator uses the formula:
Click-through rate = Clicks ÷ Impressions × 100
For example, with clicks of 500 and impressions of 25,000, the click-through rate is 2.000%.
| Clicks | 500 |
|---|---|
| Impressions | 25,000 |
| Click-through rate | 2.000% |
|---|
Results are estimates for educational use, not professional advice.
A good click-through rate (CTR) depends on the channel: around 2% or higher is solid for Google Search ads, display ads often sit near 0.5%, and email campaigns average 2–5%. CTR is the share of people who click after seeing your ad, link or email.
Reference table of click-through rate for Click Through Rate across a range of clicks values — exact, engine-computed figures you can read off at a glance.
Learn how to calculate Click Through Rate — the formula explained step by step, with worked examples and a free calculator to check your answer.
For most e-commerce websites, a conversion rate of 2–3% is average and anything above about 5% is considered good. Rates vary widely by industry, traffic source and what counts as a 'conversion', so always compare against your own benchmark.