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Marketing Calculators

Conversion Rate Calculator

Verified formula Updated Jun 2026 Private — runs on your device

Enter details
Verified formula Private

Conversion rate

5.00%

Visitors per conversion
20.0

For general information only — not financial, tax, legal or medical advice. Verify before you rely on it.

How to use the Conversion Rate Calculator

The Conversion Rate Calculator works out your conversion rate, along with 1 related figure in an instant. Enter conversions and total visitors and the result updates as you type — it is free, needs no sign-up, and runs entirely in your browser so your figures stay private.

  1. Enter the conversions.
  2. Enter the total visitors.
  3. Read off your conversion rate, together with visitors per conversion — the calculator updates automatically, with no button to press.

Formula

The Conversion Rate Calculator uses the formula:

Conversion rate = Conversions ÷ Total visitors × 100

Worked example

For example, with conversions of 250 and total visitors of 5,000, the conversion rate is 5.00%.

Inputs used
Conversions 250
Total visitors 5,000
Results
Conversion rate 5.00%
Visitors per conversion 20.0

Results are estimates for educational use, not professional advice.

Key terms explained

Conversion rate
The percentage of visitors who complete a desired action, such as a purchase or sign-up.

Frequently asked questions

Divide conversions by total visitors and multiply by 100. 250 conversions from 5,000 visitors is a 5% conversion rate.

It varies by industry and channel, but many websites average around 2–5%. Compare against your own past performance and your sector.

Any goal you define — a sale, sign-up, download or lead. Be consistent about what you count so trends stay meaningful.

Test headlines, calls to action, page speed, forms and trust signals. Small changes, measured properly, can add up over time.

Enter the conversions. Enter the total visitors. Read off your conversion rate, together with visitors per conversion — the calculator updates automatically, with no button to press.

What Is a Good Conversion Rate?

For most e-commerce websites, a conversion rate of 2–3% is average and anything above about 5% is considered good. Rates vary widely by industry, traffic source and what counts as a 'conversion', so always compare against your own benchmark.

1 min read

Marketing Metrics Every Business Should Track

The handful of marketing numbers that actually matter — conversion rate, CPC, ROAS, CAC, lifetime value and churn — what they mean, how they fit together, and which to ignore.

4 min read

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