This cost per install (cpi) reference table shows the cost per install for a range of total ad spend values, assuming an app installs of 2,500. Every figure is computed with the same engine that powers our Cost Per Install (CPI) Calculator, so the numbers are exact.
| Total ad spend | Cost per install |
|---|---|
| ₹13,000 | ₹5.20 |
| ₹25,000 | ₹10.00 |
| ₹38,000 | ₹15.20 |
| ₹50,000 | ₹20.00 |
| ₹75,000 | ₹30.00 |
| ₹1,00,000 | ₹40.00 |
| ₹1,50,000 | ₹60.00 |
| ₹2,50,000 | ₹100.00 |
| ₹3,50,000 | ₹140.00 |
| ₹5,00,000 | ₹200.00 |
How to use this table
Find the row closest to your total ad spend and read across to the cost per install. For a value between two rows, the real figure sits between them — or enter your exact numbers in the Cost Per Install (CPI) Calculator for a precise answer.
Need a value that is not in the table? — the Cost Per Install (CPI) Calculator does it instantly, for free, with the formula and a worked example built in.
Related calculators
Continue exploring marketing calculators with these tools: LTV to CAC Ratio Calculator, Conversion Value Calculator, Customer Churn Cost Calculator, Ad Frequency Calculator, Viral Coefficient Calculator.