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How-to guide

How to Calculate Price Elasticity of Demand: Formula, Steps & Examples

Learn how to calculate Price Elasticity of Demand — the formula explained step by step, with worked examples and a free calculator to check your answer.

By Priya Nair, MBA, Finance & Strategy · Updated Jun 2026 · 2 min read

Calculating your price elasticity of demand is straightforward once you know the Price Elasticity of Demand formula and what each input means. This guide explains the method in plain language, walks through a manual calculation, and gives worked examples you can follow — then you can do it instantly with the Price Elasticity of Demand Calculator.

What is Price Elasticity of Demand?

The Price Elasticity of Demand calculation tells you your price elasticity of demand from a few simple inputs. The figure you are solving for here is the price elasticity of demand.

The Price Elasticity of Demand formula

The core formula is:

Price elasticity of demand = ((New quantity - Initial quantity) ÷ ((Initial quantity + New quantity) ÷ 2)) ÷ ((New price - Initial price) ÷ ((Initial price + New price) ÷ 2))

Here is what each input means:

  • Initial price — a money amount. Example: ₹10.
  • Initial quantity — a number. Example: 100.
  • New price — a money amount. Example: ₹12.
  • New quantity — a number. Example: 80.

How to calculate it step by step

  • Write down the initial price (for example, ₹10).
  • Write down the initial quantity (for example, 100).
  • Write down the new price (for example, ₹12).
  • Write down the new quantity (for example, 80).
  • Apply the formula above to get your price elasticity of demand.
  • Double-check the result with the Price Elasticity of Demand Calculator.

Worked examples

Example 1

Input / OutputValue
Initial price₹10
Initial quantity100
New price₹12
New quantity80
Price elasticity of demand-1.222

With initial price of ₹10, initial quantity of 100, new price of ₹12 and new quantity of 80, the price elasticity of demand works out to -1.222.

Example 2

With initial price of ₹20, initial quantity of 100, new price of ₹12 and new quantity of 80, the price elasticity of demand works out to 0.444.

ResultValue
Price elasticity of demand0.444

Example 3

With initial price of ₹5, initial quantity of 100, new price of ₹12 and new quantity of 80, the price elasticity of demand works out to -0.270.

ResultValue
Price elasticity of demand-0.270

Tips for an accurate result

  • Keep your units consistent — mixing, say, months with years or grams with kilograms is the most common source of error.
  • Round only at the very end. Rounding inputs early can shift the final answer noticeably.
  • Re-run the numbers whenever an input changes, rather than estimating from an old result.

Prefer not to do the maths by hand? — the Price Elasticity of Demand Calculator does it instantly, for free, with the formula and a worked example built in.

Continue exploring business calculators with these tools: Discount Calculator, Profit Margin Calculator, Gross Profit Calculator, ROI Calculator, Days Sales Outstanding (DSO) Calculator.

Calculators in this guide

Frequently asked questions

The formula is: Price elasticity of demand = ((New quantity - Initial quantity) ÷ ((Initial quantity + New quantity) ÷ 2)) ÷ ((New price - Initial price) ÷ ((Initial price + New price) ÷ 2)). With initial price of ₹10, initial quantity of 100, new price of ₹12 and new quantity of 80, the price elasticity of demand works out to -1.222.

Gather each input, apply the formula step by step keeping your units consistent, and round only at the end. You can verify your answer instantly with the Price Elasticity of Demand Calculator.

It uses the standard formula with exact arithmetic, so the result is correct for the inputs you enter. Bear in mind that real-world outcomes can still differ when underlying assumptions change.

Priya Nair · MBA, Finance & Strategy

Priya Nair is a business analyst and MBA who advises small businesses and startups on pricing, unit economics and growth metrics.