This churn rate reference table shows the churn rate for a range of customers lost in period values, assuming a customers at start of period of 1,000. Every figure is computed with the same engine that powers our Churn Rate Calculator, so the numbers are exact.
| Customers lost in period | Churn rate | Retention rate |
|---|---|---|
| 13 | 1.30% | 98.70% |
| 25 | 2.50% | 97.50% |
| 38 | 3.80% | 96.20% |
| 50 | 5.00% | 95.00% |
| 75 | 7.50% | 92.50% |
| 100 | 10.00% | 90.00% |
| 150 | 15.00% | 85.00% |
| 250 | 25.00% | 75.00% |
| 350 | 35.00% | 65.00% |
| 500 | 50.00% | 50.00% |
How to use this table
Find the row closest to your customers lost in period and read across to the churn rate. For a value between two rows, the real figure sits between them — or enter your exact numbers in the Churn Rate Calculator for a precise answer.
Need a value that is not in the table? — the Churn Rate Calculator does it instantly, for free, with the formula and a worked example built in.
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