Marketing Metrics Every Business Should Track
The handful of marketing numbers that actually matter — conversion rate, CPC, ROAS, CAC, lifetime value and churn — what they mean, how they fit together, and which to ignore.
Customer Acquisition Cost Calculator
Verified formula Updated Jun 2026 Private — runs on your device
Verified formula
Private
Customer acquisition cost
₹2,000.00
For general information only — not financial, tax, legal or medical advice. Verify before you rely on it.
How to use the Customer Acquisition Cost Calculator
The Customer Acquisition Cost Calculator works out your customer acquisition cost in an instant. Enter total sales & marketing spend and new customers acquired and the result updates as you type — it is free, needs no sign-up, and runs entirely in your browser so your figures stay private.
- Enter the total sales & marketing spend.
- Enter the new customers acquired.
- Read off your customer acquisition cost — the calculator updates automatically, with no button to press.
Formula
The Customer Acquisition Cost Calculator uses the formula:
Customer acquisition cost = Total sales & marketing spend ÷ New customers acquired
Worked example
For example, with total sales & marketing spend of ₹500,000 and new customers acquired of 250, the customer acquisition cost is ₹2,000.00.
| Total sales & marketing spend | ₹500,000 |
|---|---|
| New customers acquired | 250 |
| Customer acquisition cost | ₹2,000.00 |
|---|
Results are estimates for educational use, not professional advice.
Key terms explained
- Customer acquisition cost
- The average cost of winning one new customer (CAC).
Frequently asked questions
CAC is what it costs to win a new customer: total sales and marketing spend divided by new customers. 5,00,000 for 250 customers is a CAC of 2,000.
Include ad spend, marketing tools, salaries and commissions tied to acquisition over the same period as the customers counted.
Compare CAC with customer lifetime value (CLV). A healthy business earns several times its CAC over a customer's lifetime.
Improve conversion rates, lean on referrals and organic channels, and focus spend on the audiences that convert most efficiently.
The Customer Acquisition Cost Calculator uses the formula: Customer acquisition cost = Total sales & marketing spend ÷ New customers acquired. For example, with total sales & marketing spend of ₹500,000 and new customers acquired of 250, the customer acquisition cost is ₹2,000.00.
Enter the total sales & marketing spend. Enter the new customers acquired. Read off your customer acquisition cost — the calculator updates automatically, with no button to press.
Related guides
Customer Acquisition Cost Table: Customer acquisition cost by Total sales & marketing spend
Reference table of customer acquisition cost for Customer Acquisition Cost across a range of total sales & marketing spend values — exact, engine-computed figures you can read off at a glance.
How to Calculate Customer Acquisition Cost: Formula, Steps & Examples
Learn how to calculate Customer Acquisition Cost — the formula explained step by step, with worked examples and a free calculator to check your answer.