This customer acquisition cost reference table shows the customer acquisition cost for a range of total sales & marketing spend values, assuming a new customers acquired of 250. Every figure is computed with the same engine that powers our Customer Acquisition Cost Calculator, so the numbers are exact.
| Total sales & marketing spend | Customer acquisition cost |
|---|---|
| ₹1,30,000 | ₹520.00 |
| ₹2,50,000 | ₹1,000.00 |
| ₹3,80,000 | ₹1,520.00 |
| ₹5,00,000 | ₹2,000.00 |
| ₹7,50,000 | ₹3,000.00 |
| ₹10,00,000 | ₹4,000.00 |
| ₹15,00,000 | ₹6,000.00 |
| ₹25,00,000 | ₹10,000.00 |
| ₹35,00,000 | ₹14,000.00 |
| ₹50,00,000 | ₹20,000.00 |
How to use this table
Find the row closest to your total sales & marketing spend and read across to the customer acquisition cost. For a value between two rows, the real figure sits between them — or enter your exact numbers in the Customer Acquisition Cost Calculator for a precise answer.
Need a value that is not in the table? — the Customer Acquisition Cost Calculator does it instantly, for free, with the formula and a worked example built in.
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