This customer retention rate reference table shows the retention rate for a range of customers at start values, assuming a customers at end of 220 and a new customers gained of 40. Every figure is computed with the same engine that powers our Customer Retention Rate Calculator, so the numbers are exact.
| Customers at start | Retention rate |
|---|---|
| 50 | 360.00% |
| 100 | 180.00% |
| 150 | 120.00% |
| 200 | 90.00% |
| 300 | 60.00% |
| 400 | 45.00% |
| 600 | 30.00% |
| 1,000 | 18.00% |
| 1,400 | 12.86% |
| 2,000 | 9.00% |
How to use this table
Find the row closest to your customers at start and read across to the retention rate. For a value between two rows, the real figure sits between them — or enter your exact numbers in the Customer Retention Rate Calculator for a precise answer.
Need a value that is not in the table? — the Customer Retention Rate Calculator does it instantly, for free, with the formula and a worked example built in.
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