Skip to content
Marketing Calculators

ROAS Calculator

Verified formula Updated Jun 2026 Private — runs on your device

Enter details
₹
₹
Verified formula Private

ROAS (return per ₹1 spent)

4.00

ROAS as a percentage
400%

For general information only — not financial, tax, legal or medical advice. Verify before you rely on it.

How to use the ROAS Calculator

The ROAS Calculator works out your roas (return per ₹1 spent), along with 1 related figure in an instant. Enter revenue from ads and ad spend and the result updates as you type — it is free, needs no sign-up, and runs entirely in your browser so your figures stay private.

  1. Enter the revenue from ads.
  2. Enter the ad spend.
  3. Read off your roas (return per ₹1 spent), together with roas as a percentage — the calculator updates automatically, with no button to press.

Formula

The ROAS Calculator uses the formula:

ROAS (return per ₹1 spent) = Revenue from ads ÷ Ad spend

Worked example

For example, with revenue from ads of ₹200,000 and ad spend of ₹50,000, the roas (return per ₹1 spent) is 4.00.

Inputs used
Revenue from ads ₹200,000
Ad spend ₹50,000
Results
ROAS (return per ₹1 spent) 4.00
ROAS as a percentage 400%

Results are estimates for educational use, not professional advice.

Key terms explained

Percentage
A number expressed as a fraction of 100, written with the % sign.
ROAS
Return On Ad Spend — revenue generated for every unit of currency spent on advertising.

Frequently asked questions

Return on ad spend is revenue divided by ad spend. Earning 2,00,000 from a 50,000 spend is a ROAS of 4, or 400%.

It depends on margins. A common breakeven is a ROAS that covers product and operating costs; many businesses aim for 3 to 4 or higher.

ROAS compares revenue to ad spend only. ROI compares profit to total cost, so ROI accounts for the cost of goods and overheads too.

Raise conversion rates and average order value, sharpen targeting, and cut spend on poorly performing ads and audiences.

The ROAS Calculator uses the formula: ROAS (return per ₹1 spent) = Revenue from ads ÷ Ad spend. For example, with revenue from ads of ₹200,000 and ad spend of ₹50,000, the roas (return per ₹1 spent) is 4.00.

Enter the revenue from ads. Enter the ad spend. Read off your roas (return per ₹1 spent), together with roas as a percentage — the calculator updates automatically, with no button to press.

What Is a Good ROAS (Return on Ad Spend)?

A ROAS of around 4:1 — ₹4 in revenue for every ₹1 spent on ads — is a common benchmark for a healthy, profitable campaign. What is 'good' depends on your margins: low-margin businesses need a higher ROAS to profit, while high-margin ones can succeed with less.

1 min read

Marketing Metrics Every Business Should Track

The handful of marketing numbers that actually matter — conversion rate, CPC, ROAS, CAC, lifetime value and churn — what they mean, how they fit together, and which to ignore.

4 min read

Related calculators