Calculating your ROAS (return per ₹1 spent) is straightforward once you know the ROAS formula and what each input means. This guide explains the method in plain language, walks through a manual calculation, and gives worked examples you can follow — then you can do it instantly with the ROAS Calculator.
What is ROAS?
The ROAS calculation tells you your ROAS (return per ₹1 spent) from a few simple inputs. The figure you are solving for here is the ROAS (return per ₹1 spent).
The ROAS formula
The core formula is:
ROAS (return per ₹1 spent) = Revenue from ads ÷ Ad spendHere is what each input means:
- Revenue from ads — a money amount. Example: ₹2,00,000.
- Ad spend — a money amount. Example: ₹50,000.
How to calculate it step by step
- Write down the revenue from ads (for example, ₹2,00,000).
- Write down the ad spend (for example, ₹50,000).
- Apply the formula above to get your ROAS (return per ₹1 spent).
- Double-check the result with the ROAS Calculator.
Worked examples
Example 1
| Input / Output | Value |
|---|---|
| Revenue from ads | ₹2,00,000 |
| Ad spend | ₹50,000 |
| ROAS (return per ₹1 spent) | 4.00 |
| ROAS as a percentage | 400% |
With revenue from ads of ₹2,00,000 and ad spend of ₹50,000, the ROAS (return per ₹1 spent) works out to 4.00.
Example 2
With revenue from ads of ₹4,00,000 and ad spend of ₹50,000, the ROAS (return per ₹1 spent) works out to 8.00.
| Result | Value |
|---|---|
| ROAS (return per ₹1 spent) | 8.00 |
| ROAS as a percentage | 800% |
Example 3
With revenue from ads of ₹1,00,000 and ad spend of ₹50,000, the ROAS (return per ₹1 spent) works out to 2.00.
| Result | Value |
|---|---|
| ROAS (return per ₹1 spent) | 2.00 |
| ROAS as a percentage | 200% |
Tips for an accurate result
- Keep your units consistent — mixing, say, months with years or grams with kilograms is the most common source of error.
- Round only at the very end. Rounding inputs early can shift the final answer noticeably.
- Re-run the numbers whenever an input changes, rather than estimating from an old result.
Prefer not to do the maths by hand? — the ROAS Calculator does it instantly, for free, with the formula and a worked example built in.
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