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Marketing Calculators

Share of Voice Calculator

Verified formula Updated Jun 2026 Private — runs on your device

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Verified formula Private

Share of voice

20.00%

For general information only — not financial, tax, legal or medical advice. Verify before you rely on it.

How to use the Share of Voice Calculator

The Share of Voice Calculator works out your share of voice in an instant. Enter your metric (mentions, spend, etc.) and total market metric and the result updates as you type — it is free, needs no sign-up, and runs entirely in your browser so your figures stay private.

  1. Enter the your metric (mentions, spend, etc.).
  2. Enter the total market metric.
  3. Read off your share of voice — the calculator updates automatically, with no button to press.

Formula

The Share of Voice Calculator uses the formula:

Share of voice = Your metric (mentions, spend, etc.) ÷ Total market metric × 100

Worked example

For example, with your metric (mentions, spend, etc.) of 2,000 and total market metric of 10,000, the share of voice is 20.00%.

Inputs used
Your metric (mentions, spend, etc.) 2,000
Total market metric 10,000
Results
Share of voice 20.00%

Results are estimates for educational use, not professional advice.

Frequently asked questions

Divide your metric by the total market metric and multiply by 100. 2,000 of 10,000 mentions is a 20% share of voice.

Ad spend, mentions, impressions, search volume or social engagement, as long as your figure and the total use the same metric.

A higher share often links to a larger market share, making it a useful competitive benchmark.

Increase quality content, advertising and engagement relative to competitors in the same channel.

Enter the your metric (mentions, spend, etc.). Enter the total market metric. Read off your share of voice — the calculator updates automatically, with no button to press.

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