Calculating your share of voice is straightforward once you know the Share of Voice formula and what each input means. This guide explains the method in plain language, walks through a manual calculation, and gives worked examples you can follow — then you can do it instantly with the Share of Voice Calculator.
What is Share of Voice?
The Share of Voice calculation tells you your share of voice from a few simple inputs. The figure you are solving for here is the share of voice, expressed in percent.
The Share of Voice formula
The core formula is:
Share of voice = Your metric (mentions, spend, etc.) ÷ Total market metric × 100Here is what each input means:
- Your metric (mentions, spend, etc.) — a number. Example: 2,000.
- Total market metric — a number. Example: 10,000.
How to calculate it step by step
- Write down the your metric (mentions, spend, etc.) (for example, 2,000).
- Write down the total market metric (for example, 10,000).
- Apply the formula above to get your share of voice.
- Double-check the result with the Share of Voice Calculator.
Worked examples
Example 1
| Input / Output | Value |
|---|---|
| Your metric (mentions, spend, etc.) | 2,000 |
| Total market metric | 10,000 |
| Share of voice | 20.00% |
With your metric (mentions, spend, etc.) of 2,000 and total market metric of 10,000, the share of voice works out to 20.00%.
Example 2
With your metric (mentions, spend, etc.) of 4,000 and total market metric of 10,000, the share of voice works out to 40.00%.
| Result | Value |
|---|---|
| Share of voice | 40.00% |
Example 3
With your metric (mentions, spend, etc.) of 1,000 and total market metric of 10,000, the share of voice works out to 10.00%.
| Result | Value |
|---|---|
| Share of voice | 10.00% |
Tips for an accurate result
- Keep your units consistent — mixing, say, months with years or grams with kilograms is the most common source of error.
- Round only at the very end. Rounding inputs early can shift the final answer noticeably.
- Re-run the numbers whenever an input changes, rather than estimating from an old result.
Prefer not to do the maths by hand? — the Share of Voice Calculator does it instantly, for free, with the formula and a worked example built in.
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