This viral coefficient reference table shows the viral coefficient (k) for a range of invites sent per user values, assuming an invite conversion rate of 2%. Every figure is computed with the same engine that powers our Viral Coefficient Calculator, so the numbers are exact.
| Invites sent per user | Viral coefficient (k) |
|---|---|
| 1.3 | 0.26 |
| 2.5 | 0.50 |
| 3.8 | 0.76 |
| 5 | 1.00 |
| 7.5 | 1.50 |
| 10 | 2.00 |
| 15 | 3.00 |
| 25 | 5.00 |
| 35 | 7.00 |
| 50 | 10.00 |
How to use this table
Find the row closest to your invites sent per user and read across to the viral coefficient (k). For a value between two rows, the real figure sits between them — or enter your exact numbers in the Viral Coefficient Calculator for a precise answer.
Need a value that is not in the table? — the Viral Coefficient Calculator does it instantly, for free, with the formula and a worked example built in.
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