This click-to-open rate (ctor) reference table shows the click-to-open rate for a range of unique clicks values, assuming an unique opens of 250. Every figure is computed with the same engine that powers our Click-to-Open Rate (CTOR) Calculator, so the numbers are exact.
| Unique clicks | Click-to-open rate |
|---|---|
| 13 | 5.20% |
| 25 | 10.00% |
| 38 | 15.20% |
| 50 | 20.00% |
| 75 | 30.00% |
| 100 | 40.00% |
| 150 | 60.00% |
| 250 | 100.00% |
| 350 | 140.00% |
| 500 | 200.00% |
How to use this table
Find the row closest to your unique clicks and read across to the click-to-open rate. For a value between two rows, the real figure sits between them — or enter your exact numbers in the Click-to-Open Rate (CTOR) Calculator for a precise answer.
Need a value that is not in the table? — the Click-to-Open Rate (CTOR) Calculator does it instantly, for free, with the formula and a worked example built in.
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