Skip to content

Reference table

CPM Table: Cost per 1000 impressions (CPM) by Total ad spend

Reference table of cost per 1000 impressions (cpm) for CPM across a range of total ad spend values — exact, engine-computed figures you can read off at a glance.

By Priya Nair, MBA, Finance & Strategy · Updated Jun 2026 · 1 min read

This cpm reference table shows the cost per 1000 impressions (cpm) for a range of total ad spend values, assuming a total impressions of 25,000. Every figure is computed with the same engine that powers our CPM Calculator, so the numbers are exact.

Total ad spendCost per 1000 impressions (CPM)
₹1,300₹52.00
₹2,500₹100.00
₹3,800₹152.00
₹5,000₹200.00
₹7,500₹300.00
₹10,000₹400.00
₹15,000₹600.00
₹25,000₹1,000.00
₹35,000₹1,400.00
₹50,000₹2,000.00

How to use this table

Find the row closest to your total ad spend and read across to the cost per 1000 impressions (cpm). For a value between two rows, the real figure sits between them — or enter your exact numbers in the CPM Calculator for a precise answer.

Need a value that is not in the table? — the CPM Calculator does it instantly, for free, with the formula and a worked example built in.

Continue exploring marketing calculators with these tools: LTV to CAC Ratio Calculator, Conversion Value Calculator, Customer Churn Cost Calculator, Ad Frequency Calculator, Viral Coefficient Calculator.

Calculators in this guide

Frequently asked questions

Each cell is computed with the standard formula using exact arithmetic — the same calculation behind our CPM Calculator — so every figure is accurate for the stated assumptions.

Yes. The table covers common total ad spend values; for any exact figure, enter your own numbers in the CPM Calculator.

Priya Nair · MBA, Finance & Strategy

Priya Nair is a business analyst and MBA who advises small businesses and startups on pricing, unit economics and growth metrics.