This customer lifetime value reference table shows the customer lifetime value for a range of average purchase value values, assuming a purchases per year of 4 and a customer lifespan (years) of 3. Every figure is computed with the same engine that powers our Customer Lifetime Value Calculator, so the numbers are exact.
| Average purchase value | Customer lifetime value | Annual value per customer |
|---|---|---|
| ₹500 | ₹6,000 | ₹2,000 |
| ₹1,000 | ₹12,000 | ₹4,000 |
| ₹1,500 | ₹18,000 | ₹6,000 |
| ₹2,000 | ₹24,000 | ₹8,000 |
| ₹3,000 | ₹36,000 | ₹12,000 |
| ₹4,000 | ₹48,000 | ₹16,000 |
| ₹6,000 | ₹72,000 | ₹24,000 |
| ₹10,000 | ₹1,20,000 | ₹40,000 |
| ₹14,000 | ₹1,68,000 | ₹56,000 |
| ₹20,000 | ₹2,40,000 | ₹80,000 |
How to use this table
Find the row closest to your average purchase value and read across to the customer lifetime value. For a value between two rows, the real figure sits between them — or enter your exact numbers in the Customer Lifetime Value Calculator for a precise answer.
Need a value that is not in the table? — the Customer Lifetime Value Calculator does it instantly, for free, with the formula and a worked example built in.
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