This email open rate reference table shows the open rate for a range of unique opens values, assuming an emails delivered of 1,000. Every figure is computed with the same engine that powers our Email Open Rate Calculator, so the numbers are exact.
| Unique opens | Open rate |
|---|---|
| 63 | 6.30% |
| 130 | 13.00% |
| 190 | 19.00% |
| 250 | 25.00% |
| 380 | 38.00% |
| 500 | 50.00% |
| 750 | 75.00% |
| 1,300 | 130.00% |
| 1,800 | 180.00% |
| 2,500 | 250.00% |
How to use this table
Find the row closest to your unique opens and read across to the open rate. For a value between two rows, the real figure sits between them — or enter your exact numbers in the Email Open Rate Calculator for a precise answer.
Need a value that is not in the table? — the Email Open Rate Calculator does it instantly, for free, with the formula and a worked example built in.
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